ApartmentIQ's Market Survey tool is the multifamily industry’s most comprehensive market intelligence platform, tracking 37M+ units nationwide to deliver the accuracy and transparency trusted by 65% of the NMHC Top 50.

ApartmentIQ pioneered the automated daily market survey, setting the standard for real-time multifamily intelligence. With unmatched historical depth, the highest accuracy, and the broadest market coverage, ApartmentIQ equips revenue, operations, and asset management teams to outpace competitors – driving smarter decisions, optimized pricing, and superior portfolio performance.

Data is updated every 24 hours!

ApartmentIQ’s data is collected and validated across multiple sources, with the most common source being the live leasing portion of property websites. Rest assured, ApartmentIQ uses 100% public data. 

ApartmentIQ offers 4 user roles: Admin, Manager, Editor, and Read Only Users. 

For more information, please check out our article on Managing ApartmentIQ Users.

Our Implementation Team can help get your initial list of users, along with permissions, plugged into ApartmentIQ. Your Customer Success Manager will help coordinate this process.

After initial implementation has been completed, please contact your internal team's Admin Users, or reach out to our Support Team by emailing support@apartmentiq.io if you need additional assistance. 

Admin Users are able to grant permissions at any time! Simply navigate to the Manage Users tab along the left hand side of your screen.

Additionally, Manager Users are also able to grant access to new users for the Market Surveys they themselves have access to.

Yes! Admin and Manager Users have the ability to do so.

Steps: 

• Login to ApartmentIQ. 
• Navigate to Manage Users. 
• Add new users by clicking “Invite New User”. Type in their email address. 
• Select the user role: Admin, Manager, Editor, or Read Only. 
• Permission the user to the Market Surveys they should have visibility into. 
• Remove a user by clicking “deactivate user.”

For more information, please check out our article on Managing ApartmentIQ Users.

Yes! We natively integrate with Google, Microsoft and Okta. For more information please refer to our Sign-In Options article. 

Yes, ApartmentIQ offers SCIM provisioning.

It is available as an optional, but recommended, step for organizations using Microsoft Entra ID or Okta.

What SCIM does (and doesn't) do:

• What it automates: SCIM automates the creation and deactivation of user accounts. This streamlines user management by syncing directly with your identity provider.
• What requires manual setup: SCIM cannot assign specific permissions. After a user is provisioned via SCIM, an administrator must still log into ApartmentIQ’s "Manage Users" section to manually select:
  • The User Role (Admin, Manager, Editor, or Read Only).
  • The specific Properties the user is allowed to access.

For more information please see our Sign-In Options article. 

Please review our billing FAQ's found here.

For additional assistance, contact the ApartmentIQ Account Receivable department by emailing into ar@rentable.co. 

Adding new Market Surveys to your account will be managed by your Customer Success Manager. Please contact them for contract updates! 

We recommend tracking 5–15 competitive properties per Market Survey for optimal results. However, the system is fully flexible, allowing you to include as many competitors as necessary to gain a comprehensive view of your market.

Great question! To manage competitive properties, simply navigate into a market survey of choice. Admin, Manager, and Editor Users will have the option to add/remove comps.

Head over to the Market Survey report and select Edit Comps along the top right hand corner. 

Remove: Simply select the X to the left of the property to delete it. 

Add: There are 3 ways to add a property to ApartmentIQ. 

1. Add From a List of Similar Properties
   1. Click Add to include suggested similar properties.
2. Add from Your Map View
   1. Browse suggested comps via map view. Click Add Comp to include it in your comp set. 
3. Add Comp Button
   1. Click the button that says “Add Comp.” Search to see if the property is already being tracked in our network by searching for the properties name or address. Click to add if found.
   2. If the property is not in our network, request to have it built. Once submitted, our Implementation Team will work diligently to research, build and add your request to the system within 48 business hours. The competitive property must have live leasing and unit level pricing available in order for the data to feed into ApartmentIQ. 

For more information, please check out our help center on Managing Competitive Properties. 

Ideally, ApartmentIQ pulls data from a property website with live leasing to provide unit-level pricing. If a property does not have a website with live leasing, the system will attempt to source floor plan data from ILS (Internet Listing Service) listings instead. If neither is available, we will not be able to pull data.

Please note: Full unit-level data requires active live leasing on the property's direct website. Properties may occasionally disable live leasing due to PMS updates or ownership changes. In these cases, we will default to ILS floor plan data where available. If you notice live leasing has been restored on a specific property, we recommend resubmitting your request to capture the deeper unit-level data.

Nope! Remember, ApartmentIQ leverages 100% public data. 

The Comp Score evaluates a subject property against nearby competitors to determine similarity. It calculates this score by comparing five key factors:

• Bed Type Pricing
• Location
• Year Built
• Total Unit Count
• Story Count

A TruComp compares your specific units against the market based on a strict set of matching criteria. To ensure accuracy, it matches your availability against units with similar:

• Pricing
• Square footage
• Bed and bath counts
• Geographic location
• Availability dates

ApartmentIQ now offers BTR Identification within the Market Survey feature. This provides you with the ability to identify and filter for Build to Rent (BTR) properties when sourcing comps within the edit comps page. You can also filter your market survey to review comps tagged as a BTR community within your market survey. 

The ApartmentIQ database currently offers over 3,000 BTR properties nationwide, and boasts an accuracy rate of more than 95%. 

Yes. You can filter properties by Conventional, Senior, Student, BTR, and Affordable classifications. This functionality is available in two key areas:

• Sourcing Comps: Apply filters on the Edit Comps page to find and add specific types of competitors.
• Market Analysis: Filter your active Market Survey view to isolate and analyze data for a specific property type.

ApartmentIQ determines Property Type by utilizing a Large Language Model (LLM) to comprehensively review and analyze all available information on a property’s website.

The model scans for specific linguistic patterns and terminology associated with different asset classes. This is particularly valuable for identifying Build-to-Rent (BTR) properties, which requires a more nuanced approach. In those cases, the LLM analyzes specific data points—such as story count, distinct amenities, and site layout—to accurately categorize the asset, ensuring high-fidelity data even for complex property types.

Yes! You can now define a Custom Sort Order for your competitive properties. This feature allows you to drag and drop properties into your preferred sequence and save that arrangement as your default.

This offers the best of both worlds: you can temporarily sort your data by metrics like Rent, Google Reviews, or Advertised Occupancy for specific meetings or storytelling, and then instantly reset your view back to your saved Custom Sort Order when finished. please see this help center article. 

Rent data appears in two specific sections of the report, calculated differently for each:

1. In the Property Summary:

• Rent: Displays the average starting rent for all currently available units at the property.

2. In the Pricing & Availability Section:

• Lowest Rent: Displays data specific to the single unit with the lowest price for that bed type. (The associated square footage and rent per sq. ft. will match this specific unit).
• Average: Displays the average rent across all advertised units for that specific bed type.
• Absolute Minimum: Displays the lowest value found for each individual metric across all units.

Note: This allows you to see the "floor" for every metric (lowest price, smallest square footage, etc.), even if those values come from different units.

All In Rent refers to the total monthly leasing price a tenant pays. This is calculated by adding all required, recurring fees to the gross rent. This metric does not include concession values. 

Yes. ApartmentIQ provides a comprehensive pricing history for every unit. You can easily track changes in asking rent, net effective rent, and concession details over time.

How to view it:

• Click on any status metric (e.g., Available Units, Vacant Units, or Leased Units).
• Select an individual unit’s name from the list.
• View the complete historical data.

ApartmentIQ captures concession data directly from publicly available sources, primarily the property’s own website. To ensure accuracy and validation, a concession must be advertised online to be displayed in our system.

Concession details are refreshed every 24–72 hours. The exact timing depends on when the specific property website is crawled and updated.

Because our system refreshes every 24–72 hours, there may be a slight delay between a change on your website and its reflection in ApartmentIQ. If a discrepancy persists for longer than 72 hours, please contact our Support Team to investigate. 

No. To maintain strict data integrity, ApartmentIQ only tracks concessions that are verified via public online sources. We do not support manual entry for verbal or "walk-in" specials that are not advertised online.

However, if you see a concession advertised on a competitor's website that is missing from your report, please contact our Support Team so we can investigate and update the data source.

Yes! ApartmentIQ provides full visibility into fees, deposits, in-unit amenities, and community-wide amenities. 

You can also view view recurring fee disclosures within the All-In Rent metric, allowing you to compare the true total cost of leasing rather than just the base rent.

Advertised Occupancy is based on published availability compared to the total unit count of a building. ApartmentIQ is based on 100% public data - therefore we can only pull information related to publicly available data. ApartmentIQ does not engage or integrate with any private data. ApartmentIQ looks at the most accurate publicly available information to calculate this metric. 

For more information, please see our article on Advertised Occupancy.

Leased % represents the total portion of the property currently under contract. This includes all occupied units plus any vacant units that have been "pre-leased" (have an upcoming move-in date).

(Total Units - (Vacant Units - Vacant Leased)) / Total Units

This metric counts the number of unique units that appeared on the market within a selected timeframe.

Example: If you view "New Available Units (Last 7 Days)," the system displays the count of units that were newly listed within that week-long window, excluding units that were already available prior to that period.

Exposure % represents the percentage of a property's total units that are available for lease within a specific timeframe (Next 30 Days, Next 60 Days, or Unlimited/All Availability).

Note: This data is dependent on the property's advertising practices. We can only calculate exposure based on the future move-in dates currently listed on their public website.

Available, leased, or Applied Units with a date available in the next 10 days.

Units can be vacant but not available. For example if a unit has a listed availability date of July 30th, and is leased on Jul 9th. Then it will be taken down from online leasing the week of July 9th. 10 days prior to the date availability, we will consider that unit vacant, since the previous tenants would have likely moved out by then in order for the unit to be made ready for new renters.

We identify vacant units by monitoring new listings specifically within lease-up properties. However, lease-ups present a unique challenge: they often release units in phases or artificially limit the number of listings shown online to create a sense of scarcity.

Because these tactics obscure the full inventory picture, our data may be incomplete during active lease-up periods. To ensure you are aware of this, we flag these properties with a "Limited Data" tag.

ApartmentIQ flags metrics as "Limited Data" when data is incomplete or falls below our accuracy standards. This typically happens for one of two reasons:

• Floor Plan Only Properties: If a property does not list specific unit-level data, we can only display aggregate floor plan data. Because specific unit details are missing, certain metrics cannot be calculated. For more information, please review this article. 
• Hidden Units (Inventory Capping): Some properties with high unit counts artificially limit how many available units are shown online (e.g., consistently showing only 8 available units despite having 200 of that type). We analyze historical trends to detect this "capping." When detected, we flag the data because the visible inventory does not reflect the true vacancy.

ApartmentIQ calculates Unit Mix and Performance Metrics using unit-level data tracked over time. When a property is flagged with "Limited Data," it means we cannot verify the full inventory history.

The Impact on Data:

• Unit Mix: Without visibility into every unit, we cannot project a complete Unit Mix.
• Performance Metrics: Metrics that rely on total unit counts-such as Advertised Occupancy and Leased %-may be affected because the denominator (total visible units) does not match the actual building total.

This limitation occurs when data is sourced from Floor Plan Only listings (ILS) or when a property is actively hiding units. If you have specific questions about a property's data, please contact our Support Team.

We identify hidden units by comparing daily availability against historical patterns and total building size. The process works as follows:

• Pattern Recognition: We track the number of advertised units over time.
• Cap Identification: We look for artificial ceilings—for example, if a property consistently lists exactly 8 units available, regardless of turnover.
• Contextual Analysis: We compare this ceiling against the total unit count (e.g., 8 listings in a 200-unit building).
• Flagging: If a cap is detected, we flag the property to alert you that the displayed availability is likely lower than the actual vacancy.

The Unit Mix reflects the total number of units publicly detected for a specific floor plan. To maintain consistency across the platform, we do not allow manual adjustments to this data.

How to fix errors: If you notice that the detected Unit Mix does not match the actual property count, please reach out to our Support Team. We will investigate the public data source and apply necessary updates.

To ensure the highest level of data integrity, users cannot directly edit metrics. We rely strictly on accurate, publicly available data to maintain consistency across the platform.

However, if you spot a discrepancy based on public data, our Support Team is happy to help. Please contact them directly to submit a request for review and adjustment. 

Our property classes are defined by analyzing the following characteristics:

• Physical Assets: Amenities, finishes, and year built.
• Location: Geographic positioning.
• Pricing: Total rent and rent per square foot.

Yes! To do so, select filters along the top navigation bar. From here, select Unit Style to filter by classic, penthouse, renovated, or affordable units. 

Yes. Detailed amenity lists for specific units are available in the Units Report.

Yes. ApartmentIQ identifies distinct unit types by analyzing text tags found in the Floor Plan Name or Unit Number.

• Renovations: The system looks for keywords like "Renovated," "Reno," or "Updated."
• Affordable Housing: The system scans for tags like "MFTE," "Low Income," "Affordable," or "Income Restricted."

ApartmentIQ analyzes three key data points to identify and flag renovated units:

• Naming Conventions: We scan Floor Plan names, Unit names, and Property Amenities for specific keywords such as "Renovate," "Renovation," "Reno," or "Upgrade."
• Renovation Dates: We check if the property has a "Projected Renovation Year" listed in its data profile.
• Unit Amenities: We identify specific unit-level amenities that are statistically correlated with renovations (e.g., "Stainless Steel Appliances" or "Quartz Countertops").

When renovations span multiple years, we recommend using the most recent year in which a significant portion of the renovations were completed. This provides a consistent, high level reference point for comparing across assets. For more nuanced cases, such as staggered renovations by building or phase, supplemental context can be captured in supporting data while renovation year reminds a simplified, single data point. 

In cases of partial renovations, the renovation year should reflect the most recent year in which any substantial renovation work was completed. At the most basic level, we can tell by unit or floorplan name. However, we use a variety of additional markers to identify if a unit has been renovated. 

The renovation year field is intended as a general indicator of the most significant renovations at the property. This may include interiors, common areas, or major building systems. Since operators often market the property based on the latest renovation effort rather than separating interiors vs amenities, we capture it as a single field to simplify reporting. 

Yes! Navigate to the Floor Plan report where you can access up to 4 years of historical floor plan data. 

You can schedule automated PDF or Excel exports in four simple steps:

1. Customize Metrics: Filter your view to include or exclude specific data points.
2. Set Timeframe: Select the specific date range you want to analyze.
3. Choose Format: Click the Export button and select either PDF or Excel.
4. Schedule: Rather than downloading immediately, select the scheduling option to set your preferred delivery cadence.

To update the metrics in an existing report, you must delete the current schedule and create a new one with your desired settings.

• Delete the old report: Navigate to Scheduled Reports on the main navigation bar. Locate the specific report and delete it.
• Configure new metrics: Return to your Market Survey and customize the metrics and timeframe to your new preferences.
• Reschedule: Click Export, select your format (PDF or Excel), and set up your new delivery schedule.

Yes! Please take a look at this article for more information. 

ApartmentIQ offers a flexible Direct Data Delivery service designed to fit various technical skill levels and infrastructure needs. We provide three primary integration methods to ensure you can access your data in the format you desire:

• Data Sync (No-Code/BI): Effortlessly connect to common analytics platforms—including Domo, Power BI, Tableau, and Excel—without needing advanced technical skills.
• Data Lake Integration: Seamlessly store and analyze massive volumes of data via AWS, Snowflake, Azure, and GCP.
• API Access: For technical teams requiring custom implementations, we offer both CSV and JSON API options.

Data Availability: All files update daily by 11 AM CST. You can choose data feeds at four distinct levels of granularity: MSA, Property, Floor Plan, and Unit Level.

For more information, please see our Data Delivery article. 

No. ApartmentIQ’s data is collected from 100% public sources. 

Absolutely! We offer recurring webinars to teach you the basics. Click here to review our current webinar offerings. 

Here at ApartmentIQ, we pride ourselves on accurate public data. 

Should you have questions related to data integrity, we encourage you to reach out to our Support team by clicking Suggest an Update within the ApartmentIQ instance, or by clicking “Contact Support” within the help center. Our team will investigate your questions or findings and make adjustments if verified. 

Your questions will be sent to our Support Team and addressed in the order in which they were received. We aim to respond to all customer inquiries within 48-72 business hours. 

Since ApartmentIQ aggregates data from public sources, you can easily verify any metric against the original listing. Simply click on the property’s name within the platform to be redirected to their public website, where you can compare our data against their live advertisements.

Once you submit a request, it is sent directly to our Product Team for review. We evaluate every suggestion based on technical feasibility and how well it fits into our current product roadmap.

While we cannot guarantee that every request will be implemented, we review and catalog every submission. If we decide to move forward with your idea, or if we need more details, we may reach out for further feedback.

We encourage you to reach out to your Customer Success Manager, or our Support Team for more information.