ApartmentIQ equips multifamily teams with real-time, unit-level insights across every market and competitor. With over five years of public data and over 37 million units tracked, our platform helps revenue, operations, and asset teams optimize pricing, benchmark performance, and uncover growth opportunities.

The ApartmentIQ Market Survey feature is an essential data analytics tool that drives organizational efficiency by automating the market survey process. This feature fundamentally revolutionizes the process, directly contributing to valuable time savings and optimized revenue potential across your portfolio.

The key benefits include:

• Zero Manual Data Entry: The system autonomously collects comp data daily from reliable public sources. This 100% public data is integrated and updated nightly, eliminating the hundreds of person-hours currently spent by property managers on manual gathering, validation, and sharing.
• Data Integrity: All data is rigorously validated across multiple sources and captured at the unit level. This ensures maximum reliability and a standardized, auditable data stream for all strategic decision-making.
• Comprehensive Coverage: The platform provides access to the most extensive competitive property database available, ensuring unparalleled coverage for tracking properties across the entire operational footprint, regardless of their affiliation with ApartmentIQ.

By implementing this automated solution, your teams can transition from manual data collection to high-value strategic analysis. ApartmentIQ’s Market Survey feature delivers the accurate, timely data necessary to support scalable, data-driven decisions, ultimately reducing operational costs while supporting portfolio-wide operations.

Initial Market Configuration

To get started with ApartmentIQ's Market Survey feature, we will need a list of all subject properties, and a list of preferred competitive properties for each Market Survey - alternatively, we are able to pull a list of dynamic comps from our system for you. 

Ongoing Competitive Property Management

Beyond initial implementation, Admin, Manager and Editor Users have the ability to edit comps at any time within your Market Surveys on an ongoing basis. Admin Users can edit comps for all Market Surveys within your portfolio. Manager and Editor Users have the ability to edit comps for their assigned Market Surveys.  

To learn more about managing your comps within a Market Survey, we encourage you to review this help center article. 

User Options

Below you will find an outline of the four user roles available within ApartmentIQ'. To learn more about user roles, we encourage you to review this help center article. 

Initial User Access

The ApartmentIQ team is here to help ensure a smooth invite process for your users. During your initial meeting with your Customer Success Manager, they will provide you with the user template below. 

Once complete, please provide your completed template to your Sales Representative or Customer Success Manager and our team will upload and invite users on your behalf prior to, or after training has concluded.

Ongoing User Access

Admin and Manager users within your organization will have the ability to add new users to ApartmentIQ’s Market Survey feature as needed. Please review this help center article to learn more. 

Please review our Billing FAQ’s for more information. Your Customer Success Manager will confirm billing preferences during your initial kickoff conversations. 

ApartmentIQ supports two methods for user authentication:

1. Single Sign-On (SSO) using your organization’s identity provider
    
2. System-Level Sign-In using a username and password managed directly in ApartmentIQ

To learn more about these options, please review our help center article on Sign-In Options. 

To ensure that emails from us are not blocked by your organization’s email filters, please request your IT department to whitelist our email domains. Please reference this document for more information. 

As a new customer, you may have questions - and we have answers! Here’s an introduction to the teams you'll work with during your initial implementation and beyond.

Your Customer Success Manager (CSM) is here to assist you with strategy and adoption. Your CSM is here to help with:

• Helping to gather initial collateral from your team, including your property list (subject properties to be built as Market Surveys), competitive properties for each portfolio property, and an initial user list with defined access. Please note that our Implementation Team cannot begin building your account without these items. 
• Purchasing and configuring new markets as your business expands.
• Organizing training for all users with our Training & Enablement Team.
• Submitting product development requests.
• Advising your team on ApartmentIQ best practices and ongoing strategy.
• Regular touchpoints with account leaders.

For any questions related to these areas, please contact your CSM directly via email.

Our Support Team is responsible for initial account creation, quality assurance, general platform questions, and ongoing data integrity. Please reach out for the following tasks:

• Login/password issues that cannot be managed internally.
• Data integrity questions

For general support or platform questions, click “Contact Support” in the help center. For data integrity concerns within ApartmentIQ, use the "Suggest an Update" button.

Our Training & Enablement Team is dedicated to helping you get the most out of ApartmentIQ. We'll show you how to use your data to make smarter business decisions.

To start, your Customer Success Manager will work with the Training Team to coordinate foundational training for everyone. We strongly recommend that all users complete this initial training to ensure a successful rollout.

For ongoing training and support, we offer several resources:

• Live and On-Demand Webinar Sessions: Join our product experts for live sessions offered multiple times a week. Please review our offerings here.
• Quarterly New Feature Updates: For our users who want to stay up-to-date with the latest enhancements, we host quarterly webinars that provide product updates. These sessions are an excellent way to learn about new features directly from our experts and see how they can benefit your team. Registration can be found in our help center.
• Help Center Documentation: Access a comprehensive library of resources, including articles and guides, to assist you anytime. To access in-app, click the “?” in the bottom left hand corner of your screen, but here is a direct link to get you started!
  
  

  

Establishing Standard Operating Procedures (SOPs) is essential for ensuring your team consistently gets the most out of ApartmentIQ's Market Survey feature. 

To start, you should set clear expectations for what metrics your team will focus on in their reporting. This may include key performance indicators like Advertised Occupancy rates, applications, leasing in the last 7 days, and rent growth, which can all be tracked within the platform. 

For best results, your team should access ApartmentIQ’s Market Survey feature frequently. We suggest that your teams access the platform weekly, if not daily, to monitor market changes and make timely pricing decisions. This helps them stay proactive rather than reactive.

Finally, consider other ways to maximize your team's efficiency:

• Training: Use ApartmentIQ's training resources to onboard new hires. This ensures everyone is familiar with the platform and follows the same processes from day one.
• Regular Check-ins: Implement regular internal meetings to review reporting and discuss any market trends identified in ApartmentIQ's Market Survey feature. This promotes a culture of data-driven decision-making.

Our Training & Enablement Team and your Customer Success Manager are here to help you establish these procedures. We can assist in defining key metrics for reporting, suggesting how to integrate ApartmentIQ into your daily workflows, and providing training that aligns with your specific SOPs. We'll work together to ensure your team is not only proficient with the tool but also using it in a way that drives consistent, data-driven success for your business.