The Property Details Page can be found throughout the ApartmentIQ suite of products including Market Survey, Research, and Explore Pro. The Property Details Page provides a comprehensive, real-time view of an asset, consolidating metrics to show the property as a whole. It allows users to benchmark a property against the market, analyze unit-level rent and occupancy trends, and assess investment metrics like cap rates and sale history. 

By combining these insights, investors and operators can make faster, data-driven decisions to optimize revenue, manage risk, and anticipate market changes. 

This article will go over each section found in the Properties Page found in both the Market Survey and Explore Pro. 

1. Using Properties Details in Market Survey

In this section you will find the following data:

• Overview
• Performance Trends
• Pricing and Availability 
• Rent Roll
• Financial Analysis 
• New Supply
• Demographics 

Selecting a property opens its detailed profile, giving you one scrollable profile with all property information. Just click on the property name in the Market Survey. 
 

Additionally, when you click “Edit Comps”, you can click the name of any property in your Comp Set and open the Properties Detail page. Lastly, you can click “View Details” when you hover over a black pin on the map and open the Property Detail page.
 

You’ll find building specifications, performance trends, pricing and availability, estimated rent roll, comparable properties (comps), transaction history, new supply nearby, demographics, and financial analysis. 

Performance Trends

This data will enable you to compare subject property performance to the greater MSA within a selected timeframe. The purple line represents the subject property, allowing you to compare metrics such as exposure %, concession value, and leases.

Performance Trends are available for export as an Excel (XLSX) file or CSV file. 

Pricing and Availability

In the Pricing and Availability table, hover over any metric to view its definition. The underlying data table breaks down performance by bed group and floor plan, allowing you to select timeframes such as the last 30 days. You can track available vs. leased units, asking vs. net effective rent, unit-level activity and pricing. Every property includes this level of visibility.
 

This level of visibility lets you instantly benchmark a property against the MSA and quickly spot where performance is aligned or misaligned with the market. Your team can also make faster, more informed strategic decisions to optimize revenue, reduce vacancy, and stay ahead of shifting market conditions.

Rent Roll 

The Rent Roll table will showcase every unit we’ve seen advertised publicly in the last 5 years, helping you understand unit mix, pricing, and leasing trends. You’ll see: 

• Leased Rent - Average of the most recent rent for each unit in the group (uses advertised rents for units on the market, and leased rents for units that are not currently on the market)
• Market Rent - Average of the rent the most recently leased units for that group, limited to the last 6 months
• Loss to Lease - difference between market and leased rent
• Renewal % - based on how many units have leased within the past 12 months
  
  

  

You can click any unit to see the last advertised rent, market rent, loss-to-lease, lease date and term, and estimated renter tenure in months. This information can be exported as an Excel document or CSV. 

The Estimated Rent Roll provides an up to date unit-level view of rents, performance and trends of the individual units at a property; giving teams insight into pricing, retention, and revenue potential. This granularity helps identify mark-to-market upside, forecast revenue, and make data-driven pricing and operational decisions.
 

Financial Analysis 

Our financial modeling framework begins with validated actuals and benchmark data to construct operating expense baselines across national, MSA, and submarket levels. Regional economic factors including taxation, insurance, energy, and labor costs are incorporated to improve accuracy. We then apply property-specific parameters through ApartmentIQ data, ensuring each estimate reflects the unique characteristics of the asset like vintage, size, location or other critical factors.

This framework helps operators make informed decisions on pricing, budgeting, and capital planning, while reducing the risk of unexpected costs impacting profitability.

New Supply 

Explore nearby new developments by radius (1–10 miles). Each project shows total units and expected completion date via hover over. However, should you need more information, simply click “view details” to learn more. 

Tracking new developments within a specific radius provides Operators, Investors, and Asset Managers with insight into upcoming supply and competitive pressures in a market. Understanding the size, timing, and details of new projects helps inform pricing strategy, leasing forecasts, investment decisions, and long-term planning by anticipating how additional units may impact occupancy, rents, and overall market dynamics.

New Supply is available for export as an Excel (XLSX) file or CSV file. 
 

Demographics

Demographic data will enable you to view demographic data within the surrounding 1–5 mile radius. Data includes population growth, household trends, and median income. These insights help you connect property performance with local demand factors.

 

Deep analysis of market demographics is essential for aligning investment strategy with local demand. By leveraging community data, investors can accurately identify target renter profiles, forecast financial performance, and optimize unit mix and marketing efforts.

2. Using Properties Details in Explore Pro

With your Explore Pro license, you will have access to all of the information discussed in the previous section. In addition to these metrics, you will also have access to:

• Ownership Information
• Forecasts
• Rent Comps
• Transactions

Where to find the Property Details Page in Explore Pro

Selecting a property opens its property details page, giving you all the relevant details about that property, its performance, and local market.

To get started:

Click “Properties” at the top Explore Pro 

OR 

Hover over a property on the map and click “View Details”
 

Ownership Information

When you click on a Property Details Page, you will not only find building specifications, but also ownership information including:

• Owenshop Group 
• Since when has it been owned
• Sale Price 
• Management Company 
   

Rent Comps

Explore Pro automatically generates an initial comp set using our comp score algorithm. You’ll see competitive property locations on the map, ownership information, base prices across bed types, and property-level pricing. This provides a great overview. 

Need a deeper dive? Instantly create a robust Comps Report for any comparable by clicking 'Generate Report.' ApartmentIQ automatically assesses the competitive landscape to deliver a detailed Research based Market Survey packed with key metrics. This streamlines your market analysis, placing the actionable insights you need for acquisition and underwriting decisions right at your fingertips.
 

Transactions

Access comprehensive transaction details through our partnership with Real Capital Analytics (RCA), the industry standard for property-level sales data. You will gain visibility into critical metrics including sale price, cap rates, investment types, and full ownership history.

This deep historical context helps you look at what’s moved in the market, how much, and to get a real feel for the property value. 

Pro-Tip

You can filter, sort, and export data at any time. Click any property on the map to view details or create a Research Report — helping you move seamlessly from market to property-level analysis in seconds.