Introduction

Welcome to Daylight! We are excited to partner with you to make your daily pricing tasks much easier and more effective. 

This guide is a simple resource built specifically for Property Managers, Assistant Managers, and Leasing Teams to help you navigate our automated system.

Our goal at Daylight is to combine our system’s data with your "on-site" expertise. While our technology calculates the best rates to keep you competitive, your real-time insights, the things you see and hear at the property every day, are what truly make the pricing accurate. Think of us as your tool for leasing apartments faster, avoiding large vacancy swings, and hitting your budget goals together.
 

Your Rate Review Routine

When reviewing your rates, we ask that you take a few minutes to check pricing to ensure it reflects what is actually happening at your property.

What to do:

• Log into the Daylight system.
   
• Review today’s prices for any units that are currently available.
   
• Check these prices against your current availability and the leases you’ve signed recently.
   
• Consider your traffic and tours - does the price feel right based on the number of people visiting?

When to leave a note in the system: 

Your notes are incredibly helpful because they directly influence the final pricing decisions we make together. Please leave a note if:

• An apartment has a specific condition issue or a unique circumstance.
   
• Interest from prospects feels much stronger or weaker than the current price suggests.
   
• A competitor just changed their prices or started a new move-in special. 
   
• Other nuances that you want to communicate with your team.

How Prices Are Approved

Pricing is a team effort. We follow a clear three-step process to make sure everyone is aligned:

1. On-Site Review:
    
   • Check the prices and leave your feedback or notes. 
      
   • Then, follow these steps to conduct a rate review.
     • You will take the recommended rent, hold yesterday's rent, or override the rent price. 
     • Please remember, the rent you are recommending here is a base rent for all bed groups. 
     • Once submitted, your rates will move into the “pending approval” status.
        
2. Regional Input: Your Regional Manager may add their thoughts on the market in notes as well. 
    
3. Final Approval: The Revenue Manager approves the final rates.

Once approved, the new prices go live on your website and in your leasing software. If something looks wrong, speak up early before the prices are finalized.
 

The Pricing Call

Once a week (or every other week), we will hold regular pricing calls to discuss your property’s performance and catch any issues before they become problems.

• Who attends: The Property Manager (required), plus Assistant Managers or Senior Leasing staff (recommended).
   
• What to talk about: Be ready to share current occupancy, upcoming move-outs, units that are sitting vacant for a long time, renewal concerns and unexpected notices, and any common reasons why prospects aren't leasing.
   

Why Lease Terms Matter

You might notice that different lease lengths (like 10 months vs. 12 months) have different prices. This is intentional.

If too many leases end in the same month, it causes high vacancy and puts too much pressure on your team. Our system adjusts prices to spread out move-outs more evenly throughout the year, which protects your workload and keeps your occupancy stable. 
 

Summary Checklists

Rate Review Checklist

• Log into Daylight.
   
• Review today's prices for available apartments.
   
• Check if the prices match the current traffic trends.
   
• Leave notes about any unit issues or competitor changes.
   
• Conduct your rate review to take the recommended base rent, hold yesterday's base rent, or override the rent. 
   

Pricing Call Checklist

• Review current occupancy and upcoming move-outs.
   
• Identify any units that have been vacant too long.
   
• Note any common leasing objections or competitor activity. 
   
• List any resident feedback regarding specific lease terms or move out risks.
   

Conclusion

Strong pricing happens when our data meets your real-world knowledge. By checking prices daily and staying active in our pricing calls, you help ensure your property stays competitive and successful.