What is Advertised Occupancy?

The projected percentage of occupied units, calculated by subtracting vacant units from the total units and dividing the result by the total units.

Advertised Occupancy is derived from publicly available data.

How is Advertised Occupancy Calculated?

Advertised Occupancy % = (Total Units - Vacant Units) / Total Units

What We Can and Can’t Track

Advertised Occupancy may differ from “Occupancy” due to factors such as:

1. Hidden Units: If some units are intentionally not listed online (e.g., held for renovations, models, employee housing, or strategic reasons), they won't be included in the Advertised Occupancy calculations.
    
2. Under Construction: If the units are still under construction and have yet to be listed online, we will not be able to account for these units when calculating Advertised Occupancy. 
    
3. Strategic Listings: Properties may limit the number of units advertised to create demand or align with marketing strategies. We are able to see units published and available, but filtered out. However, if a unit is not published on your landlord website (PMS), we will not be able to account for it. 
    
4. Delayed Updates: Property website data may not immediately reflect changes, such as recent leases or cancellations. We update information overnight and changes will be reflected the following day.

Best Practices

When discrepancies arise, here’s how to address them:

1. Audit Your Website Listings
   
   
   • Verify that all available units are listed on your property website.
      
   • Ensure recently leased units are updated promptly to prevent outdated availability data.
      
2. Align Internal Data with Advertised Data
   
   
   • Cross-check your in-house data with your publicly advertised listings.
      
   • Report any discrepancies to your marketing or property management team.
      
3. Use Advertised Occupancy as a Benchmark
   • Treat Advertised Occupancy as a supplemental metric, focusing on trends rather than exact matches to your internal occupancy data.

How ApartmentIQ Can Help

1. Metric Explanation: Advertised Occupancy provides valuable insights into how your property is perceived by the market based on publicly available data.
    
2. Market Trends: Use this metric to gauge your property’s online visibility relative to competitors.
    
3. Support: If discrepancies persist, ApartmentIQ’s team is here to assist in understanding and addressing them.

For additional support or questions, please contact the ApartmentIQ Support Team!